Dollar for dollar, public relations is one of the most cost-effective marketing spends to generate print, broadcast and digital exposure – second only, perhaps, to organic (unpaid) search engine optimization. 2016 market statistics reveal that buyers typically require 7-8 exposures to a brand or personality before they will make a buying decision.
Editorial placements and media appearances are FAR more credible than digital or traditional marketing, holding more long-term value than a paid advertisement. Today’s businesses need to build trust through evolved engagement techniques and transparency. Ask me how the dashboard can tell us about your reputation in your consumer/audience relationship.
Press releases, monitoring and media alerts are not the end-all be-all of my business. PR victories should be demonstrated by far more than a collection of press clippings and mentions from an agency.
Deliberate synthesis of PR practices with corresponding business development activities drive success. My priority is to deeply understand my clients and their needs. From there, I present a holistic strategy that is in line with their budget so that they can reach their reputation goals and revenue targets that deliver value well beyond brand mentions.
I have over a decade of communications and award-winning business development experience, spearheading sales and engagement strategies that earn clients tens of millions in revenue every year.
Each brand has a narrative. Let's identify yours to create impactful business development and communication solutions that distinguish your company and elevate your visibility!
"My approach to integrated Public Relations is a force multiplier. Let's work together to transform business by putting your company on the map and in the consciousness of qualified buyers."-Amber Chaib
Even if your business is an unknown entity, I can help it become more visible through key media placements and sophisticated social tools. I’m confident that I can help you achieve your business goals and provide metrics to substantiate progress on a weekly basis. Look to the "Integrated PR" packages below this section for strategic, expert business development and/or grassroots tactics that will stun competition and win key business relationships.
The standard for businesses to secure coverage, the basic press kit is composed by a seasoned sales executive turned PR pro to provide a standard, necessary asset.
Get found on the interwebs, organically. Gives your business an edge over traditional paid search and social media.
If you are stalled socially and/or want to build a solid reputation and relationship with new audiences, this package is valuable as an independent driver for social media pick-up and SEO. Influencer metrics can also inform your paid digital marketing efforts with enhanced insights.
Be seen and meet future clients. This package is valuable as an independent service for earned local visibility and can elevate exposure in your metropolitan area.
This is the tool to augment or establish your presence and obtain real exposure independently -or in lieu- of paid digital marketing efforts.
Customizable to local, regional and/or national levels for expansion opportunities. Offered as a service, as well as a campaign-specific option. Includes conferences, tradeshows, store appearances and other industry appropriate events.
I’ll strengthen your market position, increase visibility and implement a consistent image and message across all platforms in a comprehensive, integrated manner that delivers results.
▪ Press Kit
▪ Social Media Influencer Package
▪ Business Development & PR Package
▪ Broadcast Package